# Users and roles

### User types

1. **Borrower**
   1. Have a basket of assets they want to put up as collateral and borrow other assets. Some assets are blue chips; others are there to sweeten the pot to get better rates from lenders.
   2. Have a basket of assets they essentially want to sell (no intention to repay the loan).
   3. Personas:
      1. **Altcoin whale (Primary)**- has a basket of one or many altcoins that there is no liquidity for. Is able to accept a much lower offer for it then the market price.
      2. **DAOs** that want to sell their assets. A good example can be seen [here](https://gov.ribbon.finance/t/rgp-17-ribbon-bond-issuance/583).
      3. **NFT borrowers** (To be validated in the future) - people that want to own an asset to use it in game or just to show it of.
2. **Lenders**
   1. Who don't mind taking the basket of assets incase the loan is not repaid or certain LTV thresholds are met.
   2. Personas:
      1. **Big Liquidity providers (Secondary)** - are happy to accept certain altcoins (e.g. blue chip products or potential blue chips) for a good discount rate if the Borrower does not plan to repay its debt. Otherwise they receive some good APY.
      2. **Deal scalpers (Secondary)** - people who are sitting in the dApp and looking for best deals, making great (for them) counter offers where there is no liquidity.
3. **Admin** - manages the health of the product.
4. **Affiliates** - Onboard new traders via referral links.
5. **Platform owners** - wallets who receive platform fees. Product owners.


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